platma is the professional online community of the Affiliate Members of the World Tourism Organization (UNWTO) which seeks to foster collaboration and share valuable information that contributes to the improvement of the competitiveness and sustainability of tourism.

The objective of platma is to increase the access, dissemination and exchange of information and knowledge generated by the Affiliate Members throughout the world and through the UNWTO itself, in order to promote the development of ideas and projects that support the innovation and management processes of the Affiliate Members and of the Organization.

platma emerged as the response of the UNWTO Affiliate Members Secretariat to the real needs of the affiliate members.

“Innovation is the name of the game. If we don’t advance with the pace of technology, it will overtake us and will continue to develop in its own way, with its own logic and will leave us behind, in the ashes of history” - Taleb Rifai, Secretary-General, UNWTO.

"platma is an essential tool for the relationship of the UNWTO, especially with the Affiliate Members that are private companies, entities, destination managers, tour operators, universities, institutes of tourism education”. - Márcio Favilla, Executive Director for External Relations and Partnerships, UNWTO.

“Tecnología e innovación son armas de competitividad y son garantía de futuro. platma es un instrumento muy eficaz para hacer una transformación en el dialogo turístico mundial” - Javier Blanco, Director Affiliate Members Programme.